Agent Resource

Athens Church Brand Kit

This site is the single source of truth for Athens Church's visual identity. It is designed to be consumed by AI agents and automation tools to produce consistently branded work — correct colors, fonts, logos, voice, and campus assets, automatically. The primary payload is brand-kit.json.

How to use this as an agent

      # Step 1 — Fetch the brand kit at runtime

      GET https://branding.athenschurch.com/brand-kit.json

      # Step 2 — Construct asset URLs using base_url + file path

      base_url + "/" + logos.lockups[0].assets[0].file

      # Step 3 — Apply brand rules from the rules[] array

      # Step 4 — Write in the voice defined in voice.summary

Color Palette

Cinnabar

#EF413D — Primary

Charcoal

#242423 — Dark / Text

Alabaster

#F2F2E9 — Light / Background

Blue Gray

#5D6A91 — Accent

Peach

#FAC088 — Secondary

Aluminum

#B8B8B2 — Neutral

Typography

Bookmania Italic — Headings

Athens Church

Helvetica Neue Medium — Subheadings

Athens Church

Quasimoda — Body Copy

Leading people into a growing relationship with Jesus Christ.

Tangier — Special Treatments

Athens

Logos

Campuses

Atlanta Highway

10 Huntington Road, Athens GA 30606

33.937831, -83.4684521

Beechwood

196 Alps Road, Athens GA 30606

33.9460529, -83.4105799

Brand Elements

Arrow — directional accent, use over content or backgrounds

Dots — texture accent, use alongside content blocks

Leadership

Sean Seay

Lead Pastor

Founding Lead Pastor of Athens Church since January 2005. Former Director of Equipping at North Point Ministries. Athens Church launched as a strategic partnership with North Point to reach people in the Athens, GA community who were far from God.

Brand Rules for AI Agents

Load brand-kit.json at runtime before generating any Athens Church content. Do not rely on memory.
Construct all asset URLs as: base_url + "/" + file
For dark backgrounds use alabaster or white logo variants. For light backgrounds use charcoal or cinnabar variants.
Typography hierarchy: Bookmania Italic (headings) → Helvetica Neue (subheadings) → Quasimoda (body). Do not substitute licensed typefaces.
For campus-specific work, use the appropriate sub_brand logos from sub_brands[].
Write in the Athens Church voice: warm, genuine, and accessible. Avoid insider church language. Capitalize He/Him/His when referring to God.
All brand rules are enumerated in the rules[] array of brand-kit.json.