{ "version": "2026.04", "base_url": "https://branding.athenschurch.com", "brand": { "name": "Athens Church", "tagline": "Leading people into a growing relationship with Jesus Christ.", "website": "https://www.athenschurch.com", "founded": 2005, "partnership": "North Point Ministries" }, "campuses": [ { "id": "atlanta_highway", "name": "Atlanta Highway", "short_name": "ATLHWY", "type": "campus", "street": "10 Huntington Road", "city": "Athens", "state": "GA", "zip": "30606", "country": "US", "lat": 33.937831, "lng": -83.4684521 }, { "id": "beechwood", "name": "Beechwood", "short_name": "Beechwood", "type": "campus", "street": "196 Alps Road", "city": "Athens", "state": "GA", "zip": "30606", "country": "US", "lat": 33.9460529, "lng": -83.4105799 } ], "color_system": { "palette": { "primary": { "name": "Cinnabar", "hex": "#EF413D", "rgb": "239, 65, 61", "cmyk": "0, 90, 80, 0", "pms": "2034 C", "text_on": "#F2F2E9", "usage": "Primary brand color — hero elements, buttons, key accents, brand-forward design moments" }, "dark": { "name": "Charcoal", "hex": "#242423", "rgb": "36, 36, 35", "cmyk": "71, 65, 65, 71", "pms": "Black", "text_on": "#F2F2E9", "usage": "Primary text color and dark backgrounds" }, "light": { "name": "Alabaster", "hex": "#F2F2E9", "rgb": "242, 242, 233", "cmyk": "4, 2, 7, 0", "pms": "White", "text_on": "#242423", "usage": "Primary light background and text-on-dark surfaces" }, "accent": { "name": "Blue Gray", "hex": "#5D6A91", "rgb": "93, 106, 145", "cmyk": "71, 58, 24, 4", "pms": "7667 C", "text_on": "#FFFFFF", "usage": "Supporting accent — UI elements, secondary content, complementary color pairings" }, "secondary": { "name": "Peach", "hex": "#FAC088", "rgb": "250, 192, 136", "cmyk": "1, 28, 51, 0", "pms": "155 C", "text_on": "#242423", "usage": "Warm secondary accent — highlights, illustrative elements, seasonal or warm-toned layouts" }, "neutral": { "name": "Aluminum", "hex": "#B8B8B2", "rgb": "184, 184, 178", "cmyk": "29, 22, 27, 0", "pms": "429 C", "text_on": "#242423", "usage": "Neutral — borders, dividers, subtle backgrounds, inactive states" } }, "interface": { "description": "Neutral surface scale from lightest to darkest. Inverts in dark mode — softest becomes the darkest background, strongest becomes the lightest text.", "softest": { "light": "#F2F2E9", "dark": "#1A1A19" }, "soft": { "light": "#E5E5DA", "dark": "#2E2E2D" }, "medium": { "light": "#B8B8B2", "dark": "#B8B8B2" }, "strong": { "light": "#5D6A91", "dark": "#E5E5DA" }, "strongest":{ "light": "#242423", "dark": "#F2F2E9" } } }, "typography_web": { "provider": "Adobe Fonts", "stylesheet": "https://use.typekit.net/niz2mlc.css", "usage": "Include this stylesheet in the of any HTML page to load Bookmania, Tangier, and Quasimoda. Agents generating HTML must include this link tag: " }, "typography": { "heading": { "family": "Bookmania", "style": "Italic", "case": "Sentence case", "usage": "All headings — H1 through H3", "source": "licensed", "note": "Licensed typeface. Available via Adobe Fonts. Do not substitute." }, "display": { "family": "Tangier", "style": "Italic", "case": "Uppercase", "usage": "Special typographic treatments and decorative display moments alongside Bookmania", "source": "licensed", "note": "Licensed typeface. Use sparingly and intentionally. Do not substitute." }, "subheading": { "family": "Helvetica Neue", "style": "Medium Extended", "case": "Uppercase", "usage": "Subheadings, labels, navigation, all-caps UI text", "source": "self-hosted", "files": { "400": "fonts/helvetica-neue/helveticaneue.ttf", "400italic": "fonts/helvetica-neue/helveticaneueitalic.ttf", "500": "fonts/helvetica-neue/HelveticaNeueMediumExtended.ttf", "500italic": "fonts/helvetica-neue/HelveticaNeueMediumItalic.ttf" } }, "body": { "family": "Quasimoda", "style": "Regular", "case": "Sentence case", "usage": "All body copy, paragraph text, captions", "source": "licensed", "note": "Licensed typeface. Available via Adobe Fonts. Do not substitute." } }, "logos": { "note": "SVG files are single-color paths that render in Charcoal (#242423) by default. Apply CSS fill overrides to use alternate brand colors. PNG files are pre-rendered in named color variants — choose the variant appropriate for your background.", "color_variants": { "charcoal": { "hex": "#242423", "best_on": "light backgrounds" }, "alabaster": { "hex": "#F2F2E9", "best_on": "dark backgrounds" }, "cinnabar": { "hex": "#EF413D", "best_on": "light or neutral backgrounds" }, "blue-gray": { "hex": "#5D6A91", "best_on": "light backgrounds" }, "peach": { "hex": "#FAC088", "best_on": "dark or charcoal backgrounds" }, "white": { "hex": "#FFFFFF", "best_on": "dark or colored backgrounds" }, "black": { "hex": "#000000", "best_on": "light backgrounds" } }, "lockups": [ { "type": "logomark_horizontal", "description": "Primary logo — A brandmark + ATHENS CHURCH wordmark side by side. Use this by default in all marketing and communications contexts.", "assets": [ { "variant": "charcoal", "format": "svg", "file": "logos/logomark/horizontal/athens-church-logomark-horizontal.svg" }, { "variant": "charcoal", "format": "png", "file": "logos/logomark/horizontal/athens-church-logomark-horizontal-charcoal.png" }, { "variant": "alabaster", "format": "png", "file": "logos/logomark/horizontal/athens-church-logomark-horizontal-alabaster.png" }, { "variant": "cinnabar", "format": "png", "file": "logos/logomark/horizontal/athens-church-logomark-horizontal-cinnabar.png" }, { "variant": "blue-gray", "format": "png", "file": "logos/logomark/horizontal/athens-church-logomark-horizontal-blue-gray.png" }, { "variant": "peach", "format": "png", "file": "logos/logomark/horizontal/athens-church-logomark-horizontal-peach.png" }, { "variant": "white", "format": "png", "file": "logos/logomark/horizontal/athens-church-logomark-horizontal-white.png" }, { "variant": "black", "format": "png", "file": "logos/logomark/horizontal/athens-church-logomark-horizontal-black.png" } ] }, { "type": "logomark_stacked", "description": "Stacked logo — A brandmark centered above ATHENS CHURCH wordmark. Use when horizontal space is limited (square formats, mobile, social avatars).", "assets": [ { "variant": "charcoal", "format": "svg", "file": "logos/logomark/stacked/athens-church-logomark-stacked.svg" }, { "variant": "charcoal", "format": "png", "file": "logos/logomark/stacked/athens-church-logomark-stacked-charcoal.png" }, { "variant": "alabaster", "format": "png", "file": "logos/logomark/stacked/athens-church-logomark-stacked-alabaster.png" }, { "variant": "cinnabar", "format": "png", "file": "logos/logomark/stacked/athens-church-logomark-stacked-cinnabar.png" }, { "variant": "blue-gray", "format": "png", "file": "logos/logomark/stacked/athens-church-logomark-stacked-blue-gray.png" }, { "variant": "peach", "format": "png", "file": "logos/logomark/stacked/athens-church-logomark-stacked-peach.png" }, { "variant": "white", "format": "png", "file": "logos/logomark/stacked/athens-church-logomark-stacked-white.png" }, { "variant": "black", "format": "png", "file": "logos/logomark/stacked/athens-church-logomark-stacked-black.png" } ] }, { "type": "brandmark", "description": "Icon-only — the A mark alone. Use for favicons, app icons, profile avatars, and contexts where ATHENS CHURCH is already established.", "assets": [ { "variant": "charcoal", "format": "svg", "file": "logos/brandmark/athens-church-brandmark.svg" }, { "variant": "charcoal", "format": "png", "file": "logos/brandmark/athens-church-brandmark-charcoal.png" }, { "variant": "alabaster", "format": "png", "file": "logos/brandmark/athens-church-brandmark-alabaster.png" }, { "variant": "cinnabar", "format": "png", "file": "logos/brandmark/athens-church-brandmark-cinnabar.png" }, { "variant": "blue-gray", "format": "png", "file": "logos/brandmark/athens-church-brandmark-blue-gray.png" }, { "variant": "peach", "format": "png", "file": "logos/brandmark/athens-church-brandmark-peach.png" }, { "variant": "white", "format": "png", "file": "logos/brandmark/athens-church-brandmark-white.png" }, { "variant": "black", "format": "png", "file": "logos/brandmark/athens-church-brandmark-black.png" } ] }, { "type": "wordmark", "description": "Text-only — ATHENS CHURCH without the A mark. Use when the brandmark is separately established or in text-heavy contexts.", "assets": [ { "variant": "charcoal", "format": "svg", "file": "logos/wordmark/athens-church-wordmark.svg" }, { "variant": "charcoal", "format": "png", "file": "logos/wordmark/athens-church-wordmark-charcoal.png" }, { "variant": "alabaster", "format": "png", "file": "logos/wordmark/athens-church-wordmark-alabaster.png" }, { "variant": "cinnabar", "format": "png", "file": "logos/wordmark/athens-church-wordmark-cinnabar.png" }, { "variant": "blue-gray", "format": "png", "file": "logos/wordmark/athens-church-wordmark-blue-gray.png" }, { "variant": "peach", "format": "png", "file": "logos/wordmark/athens-church-wordmark-peach.png" }, { "variant": "white", "format": "png", "file": "logos/wordmark/athens-church-wordmark-white.png" }, { "variant": "black", "format": "png", "file": "logos/wordmark/athens-church-wordmark-black.png" } ] } ], "rules": [ "Always prefer logomark_horizontal as the primary logo when space allows.", "Use logomark_stacked when horizontal space is limited.", "Use the brandmark (A only) for favicons, avatars, and app icons.", "Maintain clear space equal to the radius of a 20px circle on all sides of any logo.", "Approved backgrounds: Alabaster (#F2F2E9), white, Charcoal (#242423), and solid brand color fields. Avoid busy or patterned backgrounds.", "For light backgrounds: prefer charcoal, cinnabar, or blue-gray variants.", "For dark backgrounds: prefer alabaster or white variants.", "Do not alter, stretch, recolor outside approved variants, or add effects to any logo." ] }, "sub_brands": [ { "id": "atlanta_highway", "type": "campus", "name": "Athens Church — Atlanta Highway", "short_name": "ATLHWY", "logos": { "assets": [ { "type": "logomark_horizontal", "format": "png", "file": "sub-brands/atlanta-highway/atlhwy-logomark-horizontal.png" }, { "type": "logomark_stacked", "format": "png", "file": "sub-brands/atlanta-highway/atlhwy-logomark-stacked.png" }, { "type": "wordmark_horizontal", "format": "png", "file": "sub-brands/atlanta-highway/atlhwy-wordmark-horizontal.png" }, { "type": "wordmark_stacked", "format": "png", "file": "sub-brands/atlanta-highway/atlhwy-wordmark-stacked.png" } ] } }, { "id": "beechwood", "type": "campus", "name": "Athens Church — Beechwood", "short_name": "Beechwood", "logos": { "assets": [ { "type": "logomark_horizontal", "format": "png", "file": "sub-brands/beechwood/beechwood-logomark-horizontal.png" }, { "type": "logomark_stacked", "format": "png", "file": "sub-brands/beechwood/beechwood-logomark-stacked.png" }, { "type": "wordmark_horizontal", "format": "png", "file": "sub-brands/beechwood/beechwood-wordmark-horizontal.png" }, { "type": "wordmark_stacked", "format": "png", "file": "sub-brands/beechwood/beechwood-wordmark-stacked.png" } ] } } ], "brand_elements": { "description": "Accent elements used throughout the visual identity to add emphasis and texture over backgrounds and content.", "items": [ { "name": "arrow", "description": "Thin directional arrow. Use as a content accent or directional cue — placed over backgrounds or alongside calls-to-action.", "usage": "Accent — use sparingly to direct attention or add visual rhythm.", "assets": [ { "format": "svg", "file": "assets/elements/athens-church-arrow.svg" } ] }, { "name": "dots", "description": "Three-dot cluster. Use as a decorative accent to add visual texture alongside content blocks.", "usage": "Accent — use sparingly for texture and brand character.", "assets": [ { "format": "svg", "file": "assets/elements/athens-church-dots.svg" } ] } ] }, "personas": [ { "id": "sean_seay", "type": "leader", "role": "lead_pastor", "name": "Sean Seay", "title": "Lead Pastor", "bio": "Sean Seay is the founding Lead Pastor of Athens Church. In the spring of 2004, Sean — then North Point Ministries' Director of Equipping — felt led to investigate the Athens area for a church plant. After six years of prayer with his wife Bonnie about planting a church, Sean identified four committed families and launched Athens Church on January 23, 2005, in strategic partnership with North Point Ministries. He leads with a vision of building a church where people far from God can find their way to a growing relationship with Jesus Christ.", "assets": [ { "variant": "square", "format": "jpg", "file": "assets/personas/sean-seay/sean-seay-headshot-square.jpg" } ] } ], "voice": { "mission": "Helping everyone in Athens follow Jesus.", "what_we_do": "We create environments for people, churched and unchurched, to experience and engage with Jesus and develop a faith of their own.", "why_we_do_it": "We love Athens and believe in the transformative power of Jesus in our city.", "what_makes_us_different": "We are the only church in Athens wholeheartedly focused on intentionally reaching the unchurched. We don't rely on one personality or a formula, but instead make intentional decisions and personal connections with the expectation that God will show up in incredible ways.", "who_we_serve": "Broken people who need God. Whether they are returning to the fold or experiencing a church community for the first time, we are here for the spiritually curious — regardless of background — who are looking for a safe, no-judgment environment to develop their own faith.", "summary": "Joyful, intentional, and disarming. Athens Church speaks to the spiritually curious with warmth and zero insider language. We lead with human reality and felt need, not theology-first. Our tone is the antithesis of religious — approachable, genuine, and rooted in authentic relationship.", "personality": [ "joyful", "intentional", "accessible", "familial", "relational", "authentic" ], "audience_hypotheses": [ "Our people had attended church fewer than 3 times in the previous 2 years before finding Athens Church.", "The main driver bringing newcomers through the door is a felt need for purpose, meaning, or guidance — rooted in a personal earthly struggle, not a theological search.", "People return because they felt a genuine personal connection on their first visit — not because of the sermon or production quality." ], "avoid": [ "Insider church language or Christian jargon that would make a first-time guest feel excluded", "Theology-first framing — lead with the human need, not the doctrinal answer", "Cold, corporate, or institutional tone", "Overly formal or stiff sentence structure", "Hype, pressure, or manufactured urgency" ], "writing_guidelines": [ "Write for the spiritually curious skeptic — someone open but not yet convinced.", "Lead with the felt need or human struggle, then connect it to Jesus.", "Use contractions. Write the way people actually talk.", "Be direct and clear. Shorter sentences almost always land better.", "Warmth over polish. Real over refined.", "Capitalize 'He', 'Him', 'His' when referring to God or Jesus.", "Never use the word 'unchurched' in public-facing copy — it's an insider term." ] }, "rules": [ "This brand-kit.json is the single source of truth for Athens Church. AI agents must load and strictly follow these paths, colors, and assets.", "All paths in this file are relative to base_url. Construct full asset URLs by joining base_url + '/' + file.", "For dark backgrounds: use alabaster or white logo variants. For light backgrounds: use charcoal, cinnabar, or blue-gray variants.", "Typography hierarchy must be respected: Bookmania Italic for headings (sentence case), Tangier Italic for special display (uppercase), Helvetica Neue for subheadings (uppercase), Quasimoda for body copy (sentence case).", "Bookmania, Tangier, and Quasimoda are licensed typefaces — do not substitute with system fonts in brand-forward contexts.", "Maintain clear space equal to a 20px circle radius around all logomarks.", "When referencing campus-specific content, use the appropriate sub_brand campus logos rather than the general Athens Church marks.", "Write in the voice defined in this file — warm, genuine, and accessible. Avoid church jargon." ] }